9.1. The company’s corporate name must not(1) contravene the Charter of the French language (chapter C-11);
(2) include an expression which the law or the regulations reserve for another person or prohibit the company from using;
(3) include an expression that evokes an immoral, obscene or offensive notion;
(4) incorrectly indicate the company’s juridical form or fail to indicate such form where so required by law;
(5) falsely suggest that the company is a non-profit group;
(6) falsely suggest that the company is, or is related to, a public authority mentioned in the regulation;
(7) falsely suggest that the company is related to another person, partnership or group, in particular in the cases and taking into account the criteria determined by regulation;
(8) be identical to a name used by another person, partnership or group in Québec, taking into account, in particular, the criteria determined by regulation;
(9) lead to confusion with a name used by another person, partnership or group in Québec, taking into account, in particular, the criteria determined by regulation;
(10) be liable, in whatever manner, to mislead third persons.